AboutWebsites need excellence in both visual and functional design
For websites, the logic of graphic design is a powerful force that needs to be extended beneath the surface to the underlying functional mechanism.
Good design is something you can’t do without. Whether you’re selling goods, providing a service, or promoting an idea. Design is not just about making things look good. It’s about clarity of purpose, efficiency, communication, user friendly-ness, and a whole lot more.
A tool that perfectly fits it’s purpose does not advertise it’s presence. It just quietly becomes the tool you always lay your hand on, without thinking, the tool you can rely on, the tool that feels perfect for the job in hand. Often, it’s only later that you begin to understand the subtleties that combine to make something pleasing, functional and indispensible.
How to consciously and creatively craft something with such qualities is not immediately obvious but comes with experience and practice. Human beings are complex, and so is their environment and culture. There isn’t just one solution to a problem, it’s usually a range between very good solutions and very bad ones.
I completed a degree in textile design at Winchester Art School and an arts teaching qualification at Cardiff. I worked for many years as a graphic designer for print. In the 1980s I began working with computers which led to computer typesetting. In 1996, when Apple introduced the Mac plus, desktop publishing seemed the natural way to progress. I also started to experiment with multimedia leading to collaboration with a market research company to produce the first computer based market research testing software. This led to collaboration with an educational publisher to produce a successful series of CD-ROM based language learning products. Around this time I also began working with the internet and started creating websites. I gained experience in designing and working with content management systems.
Making a website sets you on a path involving challenges and problems. Having experience in many different disciplines helps find creative solutions and makes this an exciting and satisfying process.
My clients are small to medium size businesses, individuals, charities and organisations. I also work as subcontractor to other agencies.
I now live and work in Cornwall. With a lifelong enthusiasm for natural history and photography, I spend my spare time working on personal projects to promote conservation and biodiversity.
Based in Cornwall, South West England
+44 7969 844045